An electronic press kit, often called an EPK, is a small collection of accurate information and approved assets that helps a journalist, presenter, promoter, or collaborator understand your music. It is not a guarantee of coverage. Its job is to remove avoidable work for someone considering a story or booking.

Write a short biography someone can use

Start with your artist name, the kind of music you make, and a specific point about your work or current release. Include your location only where it is relevant and you are comfortable making it public.

Prepare a short version of about a paragraph and a longer version for contacts who need more context. Avoid unsupported phrases such as “the biggest new artist” or awards you have not received. A clear, truthful detail about your sound is more useful than a page of superlatives.

Choose a few representative music links

Lead with the release you are pitching, then add a small number of relevant tracks or performance videos. Test every link in a private browser window and on mobile.

For an unreleased track, use a controlled listening link where appropriate. Make it clear whether the recording is public, private, or under an agreed embargo. Do not assume that writing “embargo” in an unsolicited message creates an agreement.

Prepare photos with permission and credits

Offer a small selection of clear publicity images suitable for different layouts. Include the photographer's credit and any usage restrictions. Check that you have permission to supply the photos for publicity.

Keep the download straightforward. A folder that demands a login or access request may prevent a deadline-driven editor from using it. Test permissions as someone who is not signed into your account.

Add the facts for this release

• Artist and release names, written consistently with the distributed metadata.
• Release date and whether the music is already available.
• A concise description of the release and the story you can discuss.
• Main collaborators and verified credits.
• Approved artwork and a working listening link.
• One reliable professional contact.

Do not include identity documents, bank details, account passwords, or private financial reports. A press kit is often shared beyond its first recipient.

Organise the folder so files make sense

Use descriptive filenames such as Artist-Name-Press-Photo-Photographer.jpg. Keep outdated biographies and previous campaign materials out of the main folder. Store an archive separately if you need to retain them.

A simple page or well-labelled folder is enough to begin. You do not need an expensive design package before the information is useful.

Should I include streaming numbers?

Only include figures you can verify and explain. State the platform and relevant period, and avoid implying that a cumulative total represents current monthly listeners.

Once the kit is ready, use the music-blog pitch guide to write a focused approach. For the wider rollout, read the music promotion guide.