Music promotion with control over your campaign
ORB Entertainment is a music promotion platform for independent artists offering managed Meta ads on Facebook and Instagram, plus Google/YouTube Ads. Artists choose their creative, audience, locations, destination, duration and budget, then follow provider-reported results in their ORB workspace. Campaigns are available on every plan and funded separately from distribution.
Which music promotion channel should I choose?
| Option | What ORB manages | What to prepare | Important limitation |
|---|---|---|---|
| Facebook and Instagram | Meta advertising using the submitted creative and supported placement settings | Eligible creative, a clear destination and audience/location choices | An Instagram-only or Facebook-only placement is not guaranteed by choosing Meta |
| YouTube | Google/YouTube video advertising restricted to YouTube inventory | Eligible public or unlisted YouTube videos and a supported destination | New campaigns optimize for destination clicks, not untracked conversions or subscribers |
| Distribution and release links | Store delivery and shareable release destinations are separate tools | Release materials, accurate metadata and rights | Distribution does not purchase advertising or guarantee discovery |
How do I start a music promotion campaign with ORB?
Create an artist account
Open your ORB workspace and choose Campaigns. Campaign access is available on every plan, including Free; advertising is separately funded.
Prepare a campaign
Choose Meta or Google/YouTube Ads, an eligible destination and creative, your audience and locations, a duration and a budget. Use material you own or have permission to advertise.
Review the quote and submit
Check the media budget, separate fees, currency and total before payment. ORB reviews submitted campaigns; the advertising provider also applies its own review and eligibility rules.
Follow delivery and results
Use the campaign's View Progress report for available provider-reported metrics. Review the reporting period and missing-data labels before deciding whether another campaign is worthwhile.
What does ORB let artists control?
Creative and destination
Choose the music content and eligible link you want people to discover. Make the destination match the promise in your ad.
Audience and locations
Choose supported targeting rather than assuming every country or listener will respond in the same way. Provider eligibility can limit delivery.
Funding and duration
Review a campaign quote before paying. Prepaid campaigns use a funded total budget. Eligible automatic card refills are optional and require explicit settings and a maximum total charge cap.
Reports rather than promises
See available provider-reported campaign results and distinguish unavailable metrics from genuine zero values. Google campaigns also show read-only campaign-health guidance when available.
Is ORB suitable for artists in Nigeria and internationally?
ORB is based in Nigeria and supports artists internationally. Supported local-currency checkout makes it possible to review advertising costs in the mapped checkout currency. Target-audience location and payment country are different choices; available provider targeting and current checkout determine eligibility.
ORB suits artists who want one workspace for release tools and managed music ads while retaining control of campaign inputs. An artist looking for guaranteed playlist placements, purchased followers or a fixed stream count should not treat this service as that offering.
Advertising buys an opportunity to reach people, not guaranteed streams, followers, subscribers, sales or playlist placements. Provider review, audience response and destination quality affect delivery and outcomes.
Frequently Asked Questions
- What is ORB's music promotion service?
- ORB manages artist-funded advertising through Meta on Facebook and Instagram and through Google on YouTube. Artists set campaign inputs, submit for review and track available provider reports in their ORB account.
- Can I promote music with a Free ORB account?
- Yes. ORB Campaigns is available on every subscription plan, including Free. Advertising has its own budget and payment requirements; a Free account does not include free ad spend.
- Does ORB guarantee streams or playlist placements?
- Advertising buys an opportunity to reach people, not guaranteed streams, followers, subscribers, sales or playlist placements. Provider review, audience response and destination quality affect delivery and outcomes.
- Is music promotion included in distribution pricing?
- No. Access to Campaigns is available on every plan, but media spend and campaign fees are separate from a distribution subscription. Review the campaign quote before paying.
- Does ORB offer TikTok ads or playlist pitching?
- These ORB campaign options cover Meta advertising and Google/YouTube Ads. This service is not a TikTok ad campaign or a playlist-pitching service.